Digital Marketer Apprenticeship

Level 3 Trailblazer Apprenticeship

Digital Marketing

Who should take this Apprenticeship?

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.

They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical job roles

Upon completion of this Apprenticeship the Apprentice will be able to progress into the following:

  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Co-ordinator
  • Campaign Executive
  • Social Media Executive
  • Content Co-ordinator
  • Email Marketing Assistant
  • SEO Executive
  • Analytics Executive
  • Digital Marketing Technologist

Entry Requirements

Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

Qualification Structure

Apprentices must achieve one internationally recognised vendor or professional qualification, from the right hand column in the table below. This then exempts one of the Ofqual-regulated knowledge modules, as shown in the left hand column.

The knowledge modules are summarised below and further details are available in the occupational brief available from the Tech Partnership at

www.thetechpartnership.com/apprenticeship/digitalmarketer

Knowledge ModulesProfessional Qualifications
Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship)MTA HTML 5
CIW – Site Development Associate
Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)Google Squared

CIM (CIM level 4 award in Digital Marketing)

Dot Native

CIW – Internet Business Associate

Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)Google Analytics IQ

CIM (CIM level 4 award in Digital Marketing)

CIW – Data Analytics

CIW – Social Media

Dot Native

Google Squared

 

Additional Skills

The Digital Marketer Apprenticeship underpins the following skills, attitudes & behaviours:

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

Duration

The duration of this apprenticeship is typically 24 months.

Level

This is a level 4 Trailblazer Apprenticeship.

How to Apply

You can email info@hunterconsultancy.co.uk or call 0115 822 6577 to apply or for more information on the apprenticeship.

February 23, 2017