Linkedin Profile Advice

With more than 350 million professionals on LinkedIn it is important to stand out. In 2016 maintaining a current LinkedIn profile is just as important as keeping your CV up to date, this is because more and more recruiters are turning to LinkedIn as a resource to find top candidates.

In order to help our candidates to maximise their employment potential, we have compiled 12 LinkedIn profile tips:

1.Name

Only include your first, last and middle name (if applicable). There is no need for nicknames or humorous references to job titles.

2.Headline (120 Characters)

This is one of the most important aspects of the profile because it creates the first impression! Be concise, creative and include key terms that make it easy for others to define your industry and your job role.

3.URL

You can personalise your LinkedIn URL to make it easier for people to find you, it also makes it easier to share your profile with people in written form (e.g. business cards). You can find your unique URL in the light-grey box below your name. Click the edit button and revise your URL.

4.Profile Photo

We all know that first impressions count, this certainly applies with the LinkedIn profile photo. Consider your industry in addition to potential employers and peers to select an appropriate headshot, use a professional photo that cropped to show your face clearly.

A professional photo on LinkedIn can result in 14 times more profile views.

5.Summary (2000 Characters)

Write a concise description, including your present and future ambitions. Add other contact details, including mobile number, Twitter URL, email address, Facebook URL, etc.

Adding media to the summary supports credibility. Provide links to slides, videos, podcasts, blog posts, and more. Be precise in describing past and current job descriptions. Keep it positive and highlight your skills and accomplishments.

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6.Experience

In this section you can add further information about your experiences, including clips from videos, in-article quotes, slides and other relevant content.

The idea is to generate interest in your profile, as the longer people view your profile, the larger the chance of making connections.

7.Projects

Here you should include projects that demonstrate your skills and confirm other statements from your Linkedin profile.

Use this area as a portfolio with completed work, also add links so that potential employers can find out more

8.Skills & Endorsements

Add the skills that define you as a professional, your experiences and contributions. Try to get endorsed for skills relevant to your sector to help improve your Linkedin search ranking.

The LinkedIn members that include skills on their profile receive 13 times more views on their profile.

9.Recommendations

Like ‘word of mouth’ marketing, there is nothing better than a personal recommendation from a fellow professional in your industry. Try to get from 5 to 10 recommendations, although, it is the 2 most recent that will be visible.

10.Education

In this section provide information about the qualifications gained and educational institutions attended. When you include educational information it allows you to connect with other Alumni and impress other LinkedIn users.

The education is most important for entry-level job seekers, also, displaying your academic background is usually required to gain entry to the LinkedIn Alumni Association-oriented groups, this can help for networking.

11.Connections

Aim for at least 500 connections, at this number, LinkedIn will only display 500+ connections. You may want to limit your connections to around 3000 to keep the use of the platform practical. It is helpful to think strategically making connections with colleagues, professionals in your industry, and past and present clients and customers.

12.Groups

You can join up to 50 LinkedIn groups, this will improve your profiles visibility and allow you to search for and contact any group member. Make sure that the groups are relevant to your interests and industry.

March 1, 2017