5 things a Digital Marketing Apprentice can do for your Charity

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Charities are the perfect environment for a young person to take their Apprenticeship. They offer a variety of interesting situations that enable young people to gain valuable experience about the world that we live in. From music production, to debating competitions, to a variety of awareness campaigns, charities offer young people a positive environment to gaining the valuable experience they require to achieve their qualification.

In addition to the positive impact that working in a charity can have on an Apprentice, the Apprentice can also make a hefty contribution to the charity that employs them as an Apprentice. Like any job it may take a little time to acclimatise to their new situation, however, once they are settled young people can inject new ideas and innovation especially in the area of technology.

Digital Marketing Apprentice can help a charity to increase its social media profile in several ways; they can join a Marketing Team or manage the entire social media activity of a smaller organisation.

Here are five tasks that a Digital Marketing Apprentice can perform when working for a charity:

Manage the day-to-day Digital Marketing Campaigns

After you have taken on your Apprentice, you will have a member of staff who is solely dedicated to increasing your charity’s social media presence. This generates a constant connection and a daily dose of information about your charity that will send social media users in the direction of your social media accounts, and ultimately the charity website. Over the duration of an Apprenticeship the extra volume of Internet traffic could create a huge amount of awareness, and more importantly donations to your charity.

Use a variety of Social Media Platforms

You can no longer get way with a just a Facebook, or Twitter account. Now there are a variety of social media platforms, each catering to a different type of audience, at varying times, with a host of interests and activities. The Digital Marketing Apprentice of today grew up using numerous social media platforms every day, with high quality training and guidance; they will learn to coordinate these activities to provide active coverage across your preferred social media channels.

Manage relationships with external agencies

Marketing is the functional word in Digital Marketing Apprentice. Digital Marketing is the evolution of Marketing and this qualification attracts young marketers who are interested in all aspects of the marketing role, which do not always take place online. This means that networking and collaboration with external organisations are activities that the Apprentice will savour and take in their stride. Working with professional fundraising organisations can be extremely beneficial for charities and the Digital Marketing Apprentice can be integral to coordinating these activities with the charities social media platforms.

Update the Charity Website

Web development is a learning pathway that your Digital Marketing Apprentice has the opportunity to choose. This training will give them all of the skills that they need to create and maintain the charity website. In-house control of the website will enable your charity to make instant updates allowing the charity to be responsive and make any changes that are necessary.

Boost your Google Ranking

In a country where the overwhelming majority of people use Google for their Internet searches, a # 1 ranking on Google will certainly help to build brand awareness. As part of their training your Digital Marketing Apprentice will learn several Search Engine Optimisation techniques that will enable them to create a better and friendlier website. The charity will be able to find new customers and explore new markets with the added exposure that a full-time Digital Marketing Apprentice can generate.



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February 1, 2017

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